The Atavist Matures as a Publisher and a Platform

The Atavist, which helps produce multimedia storytelling for digital devices, has a content management system that has turned into a business opportunity“My sense is that Atavist is exploiting the need we all have to tell stories in multimedia, but until recently there wasn’t the authoring tools and the bandwidth and tablet platform to actually realize it,” Mr. Schmidt, the executive chairman of Google, told me in an e-mail.